The chamber encourages and supports initiatives in the areas of Culture, folklore, visual arts and performance arts , we support initiatives whether they are NGO’s like building a museum of craft of the Maasai people at the Massai Mara reservation or supporting business enterprises like producing festivals of Music , Dance, Film and theatre . such initiatives can give joy and entertainment to people in both countries and at the same time be a source of income to the producers . The role of the chamber is to initiate or to encourage Entrepreneurs also from the artistic-creative areas to flourish and flow initiating entertainment primarily in Kenya and Israel and aiming for a wider cover like East Africa, Pan Africa and the Middle-east.